For months we have seen that there is talent on TikTok, but we just need to support it, and the Cannes Festival will be the first to take the step. The renowned French film festival has made an alliance with the video platform not only for its economic and advertising collaboration, but also for the support of content creators. The foregoing is logical if we consider that both the social network and the cultural event focus above all on making audiovisual material visible.
Although there will be those who criticize the alliance of the festival with such a mediatic social network, the reality is that the tools found there can generate interesting material. Reason that between the two they present the contest #TikTokShortFilm a worldwide competition in which short films between 30 seconds and 3 minutes long will be received. The list of winners will award the first three places with an exclusive ceremony within the festival, and with a jury chaired by an important film director who will be announced later.
In addition, the idea is to connect the event with the billion users that currently swarm in the recesses of the application, which could give greater visibility to a traditional meeting that this year celebrates its 75th anniversary. The alliance also includes economic investment by the application towards the cultural event. Thierry Fremaux, director of Cannes, said he was eager for TikTok to “share the magic of the festival with a wider audience, much more global and as cinephile as ever.”
Fremaux commented (via) that the Cannes Film Festival intends to connect through TikTok with the next generation of moviegoers. Once again they will also be offered the opportunity to interact at the event with the “3 Days in Cannes” programme. An initiative that since 2018 selects people between 18 and 28 years old from all over the world to travel to the festival.
“With this collaboration [con TikTok]which is part of a desire to diversify the audience, we look forward to sharing the most exciting and inspiring moments from the festival and seeing the festival reimagined through the lens of TikTok creators and their community.”
Meanwhile, TikTok Europe manager Rich Waterworth described the Cannes Film Festival as something iconic that has forever changed the landscape of world cinema. His approach with the festival “will hope to open up more creative possibilities for our community as they prepare to be inspired, excited and entertained, united by a shared love of video and film.”
This year the Cannes Film Festival will take place from May 17 to May 28, 2022.
The entry TikTok and Cannes: official sponsor and short film competition was first published on Cine PREMIERE.