Disney Plus will have a cheaper subscription with advertising

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It’s official! Disney Plus will offer a more accessible subscription for consumers that will include advertising. This version will be available in the United States in late 2022, with plans for international expansion in 2023. Pricing for each market will be revealed at a later date.

In a press releasethe company noted that this offering is considered critical for Disney Plus to reach its long-term goal of having between 230 million and 260 million subscribers by fiscal year 2024.

“Expanding access to Disney Plus to a broader audience at a cheaper price is a win for everyone: consumers, advertisers, and our creators. More consumers will be able to access our amazing content; advertisers will be able to reach a larger audience and our creators will be able to share their amazing work with more fans and families.”

Dareem Daniel, president of entertainment and media distribution at Disney.

Disney Plus advertising

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The executives had considered the possibility of launching versions of Disney Plus with and without advertisements since its original launch in December 2019. A strategy that seeks to strengthen the alliances of the American multinational with other large international conglomerates.

In early February, the mouse company reported that their platforms streaming They have 129.8 million subscribers worldwide.

“Since its launch, advertisers have clamored for the opportunity to be a part of Disney Plus, and not just because there is a growing demand for more content on Disney Plus. streaming. Ad-supported Disney Plus will offer advertisers the highest quality environment in streaming with our most beloved brands: Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more details with advertisers at the Upfront event.”

Rita Ferro, president of advertising, media distribution and entertainment at Disney.

Disney Plus advertising

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The entry Disney Plus will have cheaper subscription with advertising was first published in Cinema PREMIERE.

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