Disney is losing creatives under the leadership of Bob Chapek


Currently there is a period of transition in the upper echelons of the House of the Mouse. In February 2020, Bob Iger stepped down as CEO of The Walt Disney Company and allowed Bob chapek take the reins of the company. Since then, the change of command has tried to be resolved in the most delicate way possible, with Iger still guiding his successor and overseeing the creative side of the brand. However, reports affirm that Chapek is moving aggressively in order to provide a new direction for the conglomerate.

Bob Chapek and Bob Iger

According to The Hollywood ReporterBob Chapek has made decisions that to a greater or lesser extent hinder the harmonic transition that was originally envisioned. For example, the CEO is reportedly reorganizing the company in such a way that Bob Iger’s delegates lose authority or outright abandon their positions. “Every creative person is leaving or losing power”stated a former Disney executive.

Before he became the boss, Bob Chapek was already a veteran with more than 25 years of experience within the company. He served as president of the theme parks and resorts branch prior to being named successor to Bob Iger as the ship’s captaincy. However, it has long been clearly evident that the new CEO does not share the same principles that characterized the leadership of the previous one.

As recently as June 2021, Iger asked the company’s executives not to succumb to the temptation to belittle creativity and act only on the basis of the numbers. This invitation eventually reached the ears of Hollywood, where it was interpreted as a wake-up call to Chapek. At the end of the day, the current Disney CEO has a reputation for “cutting costs and raising prices,” while also being “a numbers-oriented, bottom-line-focused businessman with no creative experience,” in the words of THR.

On the other hand, publicly Bob Iger it still maintains that the transition is proceeding properly. In such comments, there is no indication that he no longer has confidence in his successor, as many assume.

“Everything was a kind of construction of mine with the maximum acceptance and full support of the board. I would be around to advise you [a Chapek] for a year and a half while concentrating on creativity. He would catch up on all the Disney stuff in that time frame. And then by the time I turned in my Disney ID card, we’d have as smooth a transition as possible, ”he said (via).

In July 2021, Scarlett Johansson’s lawsuit for Black widow it gave a glimpse of how The Walt Disney Company under Bob Chapek puts business above talent. In fact, Wall Street had been pressuring the company for months to prioritize its content on streaming. At least the matter with the famous actor is already resolved, but we will have to pay attention to the future of the conglomerate. Will any risky proposition cease to be welcome in the home of Marvel, Pixar, and Star Wars?

The entry Disney would be losing creatives under the leadership of Bob Chapek was first published in Cinema PREMIERE.


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