In the midst of a pandemic, it has become more essential than ever to prioritize alternative distribution channels. Over two years, the platforms of streaming they have been the most favoured, in part thanks to the fact that they hosted (before their time) mega-productions capable of attracting a wide audience. But there was also a “slight” problem. And it is that regardless of the number of locks, when a movie reaches the internet, illegal copies appear in a heartbeat. That said, the MCU tape Black Widow It would have been one of the titles most affected in 2021 by piracy.
Black Widow’s solo film suffered setbacks like no other in the franchise. On the one hand, it is a film that arrived very untimely, if we only remember the fateful fate of the heroine in Avengers: Endgame. And then, his debut was originally planned for May 2020, but due to the health crisis, he suffered countless delays. Finally, Disney released Black Widow on July 9, 2021. However, the problems for the film did not end there, since the distributor chose to give it a simultaneous release in theaters and in streaming.
At first, everything seemed to be going well for the audacious Natasha Romanoff, because despite the hybrid model, she racked up $80 million at the local box office during her opening weekend. Thanks to this, at the time it became the best film debut in the United States since the beginning of the pandemic. But seven days later, Black Widow reported a resounding 68% drop at the box office.
It could be assumed that, at least, the money not collected in theaters was destined to the consumption of the film on Disney Plus. Remember that the platform streaming had implemented the Premiere Access modality, through which its subscribers had to pay an extra if they wanted to view that MCU title. However, piracy did its thing and caused Black Widow suffered an estimated loss of $600 million [de dólares]», according to a recent report by dead line. And all as a consequence of the fact that, by the end of August 2021, the film was pirated “more than 20 million times”.
According to Torrent Freak, a portal that provides numbers of illegal downloads, Black Widow featured seventeen times in the weekly Top 10 most pirated movies, between July and November 2021.
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Last year, less than a month after the premiere of Black Widow, the demand for Scarlett Johansson (actress and producer of the film) against Disney. She alleged that the company had acted outside of contract by giving her a simultaneous release in streaming; a maneuver that would have consciously sacrificed box office receipts – and therefore, Johansson’s bonuses – in favor of better numbers from Disney Plus.
Finally, the actress and the House of Mouse reached an agreement without going to trial, which earned the plaintiff a compensation of $40 million dollars.
The entry Black Widow would have lost $600 million dollars due to piracy was first published in Cine PREMIERE.